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Google Analytics Can Now Exclude Traffic From Known Bots And Spiders

 Google made a small but important update to Google Analytics today that finally makes it easy to exclude bots and spiders from your user stats. That kind of traffic from search engines and other web spiders can easily skew your data in Google Ana… Continue reading

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Google Analytics Now Lets You Track Web And App Data In A Single View

 Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have multiple digital touchpoints for their users (web, mo… Continue reading

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Google Analytics For Android Gets Card-Based UI, New Visualizations And Improved Real-Time Reporting

GoogleAnalyticsIconIf it’s a Google product and it’s on mobile, it’s getting a card-based user interface. The latest product to get this treatment is Google Analytics for Android. With today’s update, though, the app isn’t just getting a new look. It’s also getting a slew of new features based on feedback Google received from the 700,000 users who have already downloaded it. In addition to the card-based UI, Google added a few other design-centric features, including its standard slide-out side navigation bar. This update also introduces new visualizations for your stats that automatically resize to fit your screen size and orientation. On a small screen, Google argues, users can quickly become overwhelmed with too much information, so with this update, all the relevant metrics are now spread out over multiple cards so users can get an overview of what’s happening on their sites and then drill down deeper as needed. As for features, the app now puts a stronger emphasis on real-time data, a feature Analytics first introduced in 2011 but only really started to emphasize over the last few months. The app now also supports Analytics’ Advanced Segments for isolating and analyzing specific types of traffic (say visitors from users who also recently purchased something from your online store) and presents an overview screen for each one of your Analytics reports that allows you to drill down deeper into your most relevant stats to get a closer look at your data. The app now also allows users to access both web and app reporting views so, as Google notes, “you can keep track of all of your important data with reports that are optimized for whatever device you’re using, ensuring a beautiful and intuitive experience.” Google developed the app using the Google Tag Manager for Mobile Apps, which allows developers to make small changes to their installed apps on the fly without having users download a new version of the app. Because of this, the Google App team says, it will be able to quickly add new reports and visualizations to the app without having to update it. Continue reading

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Google Analytics To End Support For IE8 By Year’s End

ie8_logoInternet Explorer 8, which launched in 2009, isn’t exactly a modern browser by any standards and it’s slowly turning into the new Internet Explorer 6. Google stopped supporting Google Apps on IE8 last year, and today, the company announced that Google Analytics will also stop supporting it by the end of the year. Continue reading

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Google’s New Content Experiments API Turns Google Analytics Into A Full-Blown A/B Testing Platform

google-analytics-logoGoogle today launched its new Content Experiments API, a tool that allows developers to easily test their sites’ content with programmatic optimization. The new API is deeply integrated with Google Analytics, so developers can use all of Analytics’ power to measure their different optimizations. Indeed, as Google describes it, “this API makes Google Analytics a full-blown A/B testing platform where developers of all types can leverage the power of Google Analytics to run their experiments.” Continue reading

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Google Adds New Collaboration And Sharing Features To Its Analytics Dashboards

solutions-galleryIf you’re using Google Analytics, chances are you have already customized a dashboard for your specific needs. But now, when you develop a new dashboard that may be useful to others, you can share both the dashboard itself or a template for it with others in your profile. Sharing templates was previously available in Google Analytics, but as Google notes, being able to share the dashboard itself is a “nice complement” to this. Continue reading

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