Last night’s Mad Men episode was one of my favorites of the season. The content would still make my parents blush but the elements of business, client management and strategic direction are a lot of fun to watch. It’s noteworthy that Mad Men has more adult viewers aged 25-54 with household income greater than $100,000 … Continue reading →

What does your online storefront look like? How are you attracting customers to purchase a product they can’t touch, feel or try until it arrives on their doorstep?
This is a common, yet often overlooked, problem for small business owners who sell exclusively online through their own site or a third party site like Etsy or … Continue reading →

LINCOLN, NEB. (May 3, 2013) – Sen. Ken Schilz and state officials celebrated National Travel and Tourism Week by kicking off programs that promote travel opportunities across the state.
National Travel and Tourism Week, celebrated during the first full week of May, is the annual salute to travel in America and its value to the U.S. … Continue reading →

GROW Nebraska meets all demands with our wide array of eCommerce options. With an eCommerce web site, an eBay store and an Amazon.com store we can reach a wide variety of shoppers. Sales for our eCommerce sites are up 18% for 2013, and we have an average of 5 sales per day at $25 each. … Continue reading →

Imagine hearing from extremely successful companies like Fat Brain Toys, Yahoo!, and Constant Contact all in the same day. You can do just that June 12 at this year’s MarkeTECH conference in Omaha hosted by GROW Nebraska. Connecting Marketing and Technology is the theme with a full agenda of presentations and networking opportunities to help … Continue reading →

Mark your calendars! The eXtension Entrepreneurship webinar series is finishing the season with presentations of interest to farmers’ market vendors and  farmstand owners. The next webinar will air May 9, the second Thursday at 2:00pm (ET); 1:00pm (CT); 12:00pm (MT); 11:00am (PT) at https://connect.extension.iastate.edu/etc-cop.
This webinar will explore Tracking Sales to Learn What Customers Really Think … Continue reading →

Like all businesses, GROW had some growing pains along the way as we changed with the times and took advantage of improved technologies to offer members new marketing and educational opportunities. Who knew 15 years ago that applications and programs like Facebook and Amazon would become common tools for marketing? As technology changed the way … Continue reading →

In this digital age video marketing is a vital part of your marketing strategy. I’m a very visual person and I would rather watch a video than read an article. I would venture to bet if you asked your customers you would find people with the same preference.  Keeping this in mind take a close … Continue reading →

I’ve been asked this question many times and my standard answer is “My mom got me started in gardening” or “a study of Native American culture.”  It’s true both have influenced my herbal life in deep ways, but the truth of the matter is, the plants found me and chose me to speak for them. … Continue reading →

With 63% of executives having a higher understanding of SEO than just a year ago, you need to recognize and explain your organization’s SEO strategy, metrics and results better than ever before. There is no one single recipe for SEO success, so it is important to stay current on trends, changes and factors that will … Continue reading →